Qualitative Market Research

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Qualitative Market Research by Dr. Hy Mariampolski, SAGE Publications
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Author: Dr. Hy Mariampolski ISBN: 9781506319117
Publisher: SAGE Publications Publication: August 21, 2001
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Hy Mariampolski
ISBN: 9781506319117
Publisher: SAGE Publications
Publication: August 21, 2001
Imprint: SAGE Publications, Inc
Language: English

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

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