Publishing for Profit

Successful Bottom-Line Management for Book Publishers

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Publishing
Cover of the book Publishing for Profit by Thomas Woll, Chicago Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas Woll ISBN: 9781613749760
Publisher: Chicago Review Press Publication: April 1, 2014
Imprint: Chicago Review Press Language: English
Author: Thomas Woll
ISBN: 9781613749760
Publisher: Chicago Review Press
Publication: April 1, 2014
Imprint: Chicago Review Press
Language: English

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

More books from Chicago Review Press

Cover of the book Springsteen on Springsteen by Thomas Woll
Cover of the book Yankee Stranger by Thomas Woll
Cover of the book Joss Whedon by Thomas Woll
Cover of the book Seized by the Sun by Thomas Woll
Cover of the book Detroit by Thomas Woll
Cover of the book Too Late for the Festival by Thomas Woll
Cover of the book Defending Your Castle by Thomas Woll
Cover of the book Oddball Iowa by Thomas Woll
Cover of the book Women Invent! by Thomas Woll
Cover of the book Kentucky Clay by Thomas Woll
Cover of the book Avengers and Defenders by Thomas Woll
Cover of the book Letters in the Attic by Thomas Woll
Cover of the book Lincoln's Pathfinder by Thomas Woll
Cover of the book Rainbow Warrior by Thomas Woll
Cover of the book Oddball Colorado by Thomas Woll
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy