Public Relations Theory

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Public Relations Theory by , Taylor and Francis
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Author: ISBN: 9781351225724
Publisher: Taylor and Francis Publication: October 3, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351225724
Publisher: Taylor and Francis
Publication: October 3, 2017
Imprint: Routledge
Language: English

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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