Public Relations for Management Success

Business & Finance, Management & Leadership, Management
Cover of the book Public Relations for Management Success by Frank Jefkins, Taylor and Francis
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Author: Frank Jefkins ISBN: 9781351333887
Publisher: Taylor and Francis Publication: April 17, 2018
Imprint: Routledge Language: English
Author: Frank Jefkins
ISBN: 9781351333887
Publisher: Taylor and Francis
Publication: April 17, 2018
Imprint: Routledge
Language: English

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

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