Public Media Management for the Twenty-First Century

Creativity, Innovation, and Interaction

Business & Finance, Industries & Professions, Industries, Management & Leadership, Management, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Public Media Management for the Twenty-First Century by , Taylor and Francis
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Author: ISBN: 9781135138479
Publisher: Taylor and Francis Publication: October 15, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135138479
Publisher: Taylor and Francis
Publication: October 15, 2013
Imprint: Routledge
Language: English

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

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