Public Media Management for the Twenty-First Century

Creativity, Innovation, and Interaction

Business & Finance, Industries & Professions, Industries, Management & Leadership, Management, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Public Media Management for the Twenty-First Century by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135138479
Publisher: Taylor and Francis Publication: October 15, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135138479
Publisher: Taylor and Francis
Publication: October 15, 2013
Imprint: Routledge
Language: English

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

More books from Taylor and Francis

Cover of the book Medieval London by
Cover of the book Expertisation and Democracy in Europe by
Cover of the book Ethics and International Relations by
Cover of the book Theories of Human Development by
Cover of the book The Routledge Research Companion to Electronic Music: Reaching out with Technology by
Cover of the book Anglican Confirmation by
Cover of the book Meaning in the Arts by
Cover of the book Metropolitan Anxieties by
Cover of the book Statutory Priorities in Corporate Insolvency Law by
Cover of the book Bloodrites of the Post-Structuralists by
Cover of the book Affectionate Authorities by
Cover of the book Cognitive Behaviour Therapy by
Cover of the book A Cross Section of Nursing Research by
Cover of the book A Narrative of Italian Travels in Persia in the Fifteenth and Sixteenth Centuries by
Cover of the book The Failure and the Future of Accounting by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy