Public Diplomacy: A Case Study of China’s Public Diplomacy towards Pakistan

China like many other global powers is facing the challenge of ‘image’ and to counter this Challenge China adopted the use of ‘Public Diplomacy’ as tool to improve its image by engaging foreign publics, to create a favorable image at international level and to create a positive international environment. This study explores how China is spreading its soft power or image through various means, including cultural and public diplomacy, and also enhanced its participation and role in multinational organizations, ever increasing businesses’ ventures abroad, and the gravitational pull of a nation’s economic strength.
This study explores how China is using public diplomacy initiatives to influence Pakistan, as it is geographically and strategically important country for China, and what are the developments in result. This research tries to find reasons, though the two countries have different ideologies, culture and language but still share very strong relations at state-to-state level and although people of both states generally share a mutual affection and great respect but why even then people-to-people contacts are not correspondingly developed.