Psychophysiological Measurement and Meaning

Cognitive and Emotional Processing of Media

Nonfiction, Health & Well Being, Psychology, Research, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Psychophysiological Measurement and Meaning by Robert F. Potter, Paul Bolls, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert F. Potter, Paul Bolls ISBN: 9781136589102
Publisher: Taylor and Francis Publication: March 12, 2012
Imprint: Routledge Language: English
Author: Robert F. Potter, Paul Bolls
ISBN: 9781136589102
Publisher: Taylor and Francis
Publication: March 12, 2012
Imprint: Routledge
Language: English

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

More books from Taylor and Francis

Cover of the book Escape Routes: Contemporary Perspectives on Life after Punishment by Robert F. Potter, Paul Bolls
Cover of the book Volume 11, Tome II: Kierkegaard's Influence on Philosophy by Robert F. Potter, Paul Bolls
Cover of the book On Sibling Love, Queer Attachment and American Writing by Robert F. Potter, Paul Bolls
Cover of the book Israel's National Security Towards the 21st Century by Robert F. Potter, Paul Bolls
Cover of the book Technological Change, Development and the Environment by Robert F. Potter, Paul Bolls
Cover of the book Words and Minds by Robert F. Potter, Paul Bolls
Cover of the book Fifty Years of Change: Short History of World Politics Since 1945 by Robert F. Potter, Paul Bolls
Cover of the book Public Relations in the Nonprofit Sector by Robert F. Potter, Paul Bolls
Cover of the book The Future for Renewable Energy 2 by Robert F. Potter, Paul Bolls
Cover of the book Comparative Causal Mapping by Robert F. Potter, Paul Bolls
Cover of the book The Morning Chronicle Survey of Labour and the Poor by Robert F. Potter, Paul Bolls
Cover of the book The Routledge Handbook of Research Methods in the Study of Religion by Robert F. Potter, Paul Bolls
Cover of the book Leaving Home by Robert F. Potter, Paul Bolls
Cover of the book Arts Management by Robert F. Potter, Paul Bolls
Cover of the book Grammatical Case Assignment in Finnish by Robert F. Potter, Paul Bolls
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy