Project-Driven Technology Strategy

Business & Finance, Management & Leadership, Management
Cover of the book Project-Driven Technology Strategy by Robert McGrath, PMP, EVP, MBA, Project Management Institute
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Author: Robert McGrath, PMP, EVP, MBA ISBN: 9781935589730
Publisher: Project Management Institute Publication: July 1, 2012
Imprint: Project Management Institute Language: English
Author: Robert McGrath, PMP, EVP, MBA
ISBN: 9781935589730
Publisher: Project Management Institute
Publication: July 1, 2012
Imprint: Project Management Institute
Language: English

In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.

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In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.

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