Product Strategy for High Technology Companies

Business & Finance, Personal Finance, Investing, Finance & Investing
Cover of the book Product Strategy for High Technology Companies by Michael E. McGrath, McGraw-Hill Education
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Author: Michael E. McGrath ISBN: 9780071610346
Publisher: McGraw-Hill Education Publication: November 2, 2000
Imprint: McGraw-Hill Education Language: English
Author: Michael E. McGrath
ISBN: 9780071610346
Publisher: McGraw-Hill Education
Publication: November 2, 2000
Imprint: McGraw-Hill Education
Language: English

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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