Product Planning Essentials

Nonfiction, Social & Cultural Studies, Political Science, Politics, Regional Planning, Business & Finance
Cover of the book Product Planning Essentials by Kenneth B. Kahn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth B. Kahn ISBN: 9781317462071
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Kenneth B. Kahn
ISBN: 9781317462071
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

More books from Taylor and Francis

Cover of the book The Birth of Western Painting (Routledge Revivals) by Kenneth B. Kahn
Cover of the book A History of Egypt from the End of the Neolithic Period to the Death of Cleopatra VII B.C. 30 (Routledge Revivals) by Kenneth B. Kahn
Cover of the book Classics in Lesbian Studies by Kenneth B. Kahn
Cover of the book Perceived Health and Adaptation in Chronic Disease by Kenneth B. Kahn
Cover of the book Challenges of Constructing Legitimacy in Peacebuilding by Kenneth B. Kahn
Cover of the book Britain, America and the Sinews of War 1914-1918 (RLE The First World War) by Kenneth B. Kahn
Cover of the book Space and Time in Mediterranean Prehistory by Kenneth B. Kahn
Cover of the book Yearbook of International Cooperation on Environment and Development 1999-2000 by Kenneth B. Kahn
Cover of the book Law, Obligation, Community by Kenneth B. Kahn
Cover of the book A Study of Thinking by Kenneth B. Kahn
Cover of the book The Pragmatic Basis of Aphasia by Kenneth B. Kahn
Cover of the book Cultural Approaches To Parenting by Kenneth B. Kahn
Cover of the book Human Rights and Gender Politics by Kenneth B. Kahn
Cover of the book Psychosis (Madness) by Kenneth B. Kahn
Cover of the book Language Development for Science by Kenneth B. Kahn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy