Product Marketing for Technology Companies

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Product Marketing for Technology Companies by Mark Butje, Taylor and Francis
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Author: Mark Butje ISBN: 9781136371752
Publisher: Taylor and Francis Publication: June 25, 2012
Imprint: Routledge Language: English
Author: Mark Butje
ISBN: 9781136371752
Publisher: Taylor and Francis
Publication: June 25, 2012
Imprint: Routledge
Language: English

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

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