Producing Bollywood

Inside the Contemporary Hindi Film Industry

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Producing Bollywood by Tejaswini Ganti, Duke University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tejaswini Ganti ISBN: 9780822395225
Publisher: Duke University Press Publication: March 7, 2012
Imprint: Duke University Press Books Language: English
Author: Tejaswini Ganti
ISBN: 9780822395225
Publisher: Duke University Press
Publication: March 7, 2012
Imprint: Duke University Press Books
Language: English

Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.

More books from Duke University Press

Cover of the book The Guatemala Reader by Tejaswini Ganti
Cover of the book Bergson, Politics, and Religion by Tejaswini Ganti
Cover of the book After the Imperial Turn by Tejaswini Ganti
Cover of the book Imagine Otherwise by Tejaswini Ganti
Cover of the book The Darker Side of Western Modernity by Tejaswini Ganti
Cover of the book Slavery Unseen by Tejaswini Ganti
Cover of the book Lending Power by Tejaswini Ganti
Cover of the book Comfort Measures Only by Tejaswini Ganti
Cover of the book Parallax Visions by Tejaswini Ganti
Cover of the book Projections of Power by Tejaswini Ganti
Cover of the book The Other Henry James by Tejaswini Ganti
Cover of the book Bruno by Tejaswini Ganti
Cover of the book Against War by Tejaswini Ganti
Cover of the book ¿Entiendes? by Tejaswini Ganti
Cover of the book Tarrying with the Negative by Tejaswini Ganti
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy