Principles of Pharmaceutical Marketing

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Business & Finance
Cover of the book Principles of Pharmaceutical Marketing by Mickey C. Smith Ph.D., Taylor and Francis
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Author: Mickey C. Smith Ph.D. ISBN: 9781317940708
Publisher: Taylor and Francis Publication: July 10, 2014
Imprint: Routledge Language: English
Author: Mickey C. Smith Ph.D.
ISBN: 9781317940708
Publisher: Taylor and Francis
Publication: July 10, 2014
Imprint: Routledge
Language: English

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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