Principles of Pharmaceutical Marketing

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Business & Finance
Cover of the book Principles of Pharmaceutical Marketing by Mickey C. Smith Ph.D., Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mickey C. Smith Ph.D. ISBN: 9781317940708
Publisher: Taylor and Francis Publication: July 10, 2014
Imprint: Routledge Language: English
Author: Mickey C. Smith Ph.D.
ISBN: 9781317940708
Publisher: Taylor and Francis
Publication: July 10, 2014
Imprint: Routledge
Language: English

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

More books from Taylor and Francis

Cover of the book A New Therapy for Politics? by Mickey C. Smith Ph.D.
Cover of the book Social Work Constructivist Research by Mickey C. Smith Ph.D.
Cover of the book Child Cultures, Schooling, and Literacy by Mickey C. Smith Ph.D.
Cover of the book The Neuropsychological Analysis of Problem Solving by Mickey C. Smith Ph.D.
Cover of the book Mary Pickford by Mickey C. Smith Ph.D.
Cover of the book Constitution and Erosion of a Monetary Economy by Mickey C. Smith Ph.D.
Cover of the book Gender and the Historian by Mickey C. Smith Ph.D.
Cover of the book Studying Minority Adolescents by Mickey C. Smith Ph.D.
Cover of the book Christianity and Controversies over Homosexuality in Contemporary Africa by Mickey C. Smith Ph.D.
Cover of the book Palaces of the Raj by Mickey C. Smith Ph.D.
Cover of the book A Paradise Inhabited by Devils by Mickey C. Smith Ph.D.
Cover of the book Organizational Behaviour by Mickey C. Smith Ph.D.
Cover of the book How Music Helps in Music Therapy and Everyday Life by Mickey C. Smith Ph.D.
Cover of the book Science Knowledge for Primary Teachers by Mickey C. Smith Ph.D.
Cover of the book Between Philosophy and Theology by Mickey C. Smith Ph.D.
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy