Pricing with Confidence

10 Ways to Stop Leaving Money on the Table

Business & Finance, Finance & Investing, Finance
Cover of the book Pricing with Confidence by Reed Holden, Mark Burton, Wiley
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Author: Reed Holden, Mark Burton ISBN: 9781118045343
Publisher: Wiley Publication: December 28, 2010
Imprint: Wiley Language: English
Author: Reed Holden, Mark Burton
ISBN: 9781118045343
Publisher: Wiley
Publication: December 28, 2010
Imprint: Wiley
Language: English

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

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