Presidential Campaigns in Latin America

Electoral Strategies and Success Contagion

Nonfiction, Social & Cultural Studies, Political Science, Politics, Practical Politics, Government
Cover of the book Presidential Campaigns in Latin America by Taylor C. Boas, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Taylor C. Boas ISBN: 9781316545270
Publisher: Cambridge University Press Publication: March 4, 2016
Imprint: Cambridge University Press Language: English
Author: Taylor C. Boas
ISBN: 9781316545270
Publisher: Cambridge University Press
Publication: March 4, 2016
Imprint: Cambridge University Press
Language: English

How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.

More books from Cambridge University Press

Cover of the book Warlords and Coalition Politics in Post-Soviet States by Taylor C. Boas
Cover of the book The Cosmopolitan Imagination by Taylor C. Boas
Cover of the book The Cambridge Companion to Maimonides by Taylor C. Boas
Cover of the book Environmental Practice and Early American Literature by Taylor C. Boas
Cover of the book Transitions and Non-Transitions from Communism by Taylor C. Boas
Cover of the book How Solidarity Works for Welfare by Taylor C. Boas
Cover of the book Making Policy Public by Taylor C. Boas
Cover of the book The Cambridge Handbook of Creativity by Taylor C. Boas
Cover of the book Active Citizenship and Disability by Taylor C. Boas
Cover of the book Martial Power and Elizabethan Political Culture by Taylor C. Boas
Cover of the book The Cambridge Companion to Mozart by Taylor C. Boas
Cover of the book Before Anarchy by Taylor C. Boas
Cover of the book Scaling by Taylor C. Boas
Cover of the book Montesquieu: The Spirit of the Laws by Taylor C. Boas
Cover of the book Complex Networks by Taylor C. Boas
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy