Practical Ethnography

A Guide to Doing Ethnography in the Private Sector

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Practical Ethnography by Sam Ladner, Taylor and Francis
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Author: Sam Ladner ISBN: 9781315422237
Publisher: Taylor and Francis Publication: August 25, 2016
Imprint: Routledge Language: English
Author: Sam Ladner
ISBN: 9781315422237
Publisher: Taylor and Francis
Publication: August 25, 2016
Imprint: Routledge
Language: English

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

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