Powerful Persuasion

Multimedia Witness in Christian Worship

Nonfiction, Religion & Spirituality, Christianity, Evangelism
Cover of the book Powerful Persuasion by Tex Sample, Abingdon Press
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Author: Tex Sample ISBN: 9781426748813
Publisher: Abingdon Press Publication: August 1, 2005
Imprint: Abingdon Press Language: English
Author: Tex Sample
ISBN: 9781426748813
Publisher: Abingdon Press
Publication: August 1, 2005
Imprint: Abingdon Press
Language: English

When it comes to communicating the gospel through new media and technologies, churches are often faced with one of two bad options. Either they can reject these new vehicles for sharing the faith as “not the way we’ve always done it”; or they can uncritically embrace them, failing to see that when not understood properly these media can obscure the gospel message just as much as they can communicate it. If they are going to reach the generations formed by electronic culture, churches must engage in a new evangelism, one that makes use of new technologies and cultural expressions. Sample explains how the electronic generations receive and process the information communicated by new media, and how the ways in which our consumerist culture makes use of those media are not good models for how the church can employ them to spread the message of Jesus Christ.

Read the Introduction now!

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When it comes to communicating the gospel through new media and technologies, churches are often faced with one of two bad options. Either they can reject these new vehicles for sharing the faith as “not the way we’ve always done it”; or they can uncritically embrace them, failing to see that when not understood properly these media can obscure the gospel message just as much as they can communicate it. If they are going to reach the generations formed by electronic culture, churches must engage in a new evangelism, one that makes use of new technologies and cultural expressions. Sample explains how the electronic generations receive and process the information communicated by new media, and how the ways in which our consumerist culture makes use of those media are not good models for how the church can employ them to spread the message of Jesus Christ.

Read the Introduction now!

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