Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication

Business & Finance
Cover of the book Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication by Murray Nossel, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Murray Nossel ISBN: 9781260011913
Publisher: McGraw-Hill Education Publication: April 27, 2018
Imprint: McGraw-Hill Education Language: English
Author: Murray Nossel
ISBN: 9781260011913
Publisher: McGraw-Hill Education
Publication: April 27, 2018
Imprint: McGraw-Hill Education
Language: English

HARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories—and our professional success depends on it.

This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to:

•Find the right story for a particular audience and purpose.

•Leverage your own experiences, memories, history, and heritage.

•Create, develop, and craft a universal story that resonates.

•Connect with business associates on a more personal, relatable level.

•Share your corporate vision and goals—and get others on board.

•Resolve workplace conflicts and find workable solutions.

•Boost creativity, spread ideas, and spark true innovation.

•Improve teamwork and collaboration through listening and learning.

•Integrate storytelling into all your communications for ongoing success.

You’ll learn the proven three-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling.

Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story, connect with your audience, and achieve results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

HARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories—and our professional success depends on it.

This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to:

•Find the right story for a particular audience and purpose.

•Leverage your own experiences, memories, history, and heritage.

•Create, develop, and craft a universal story that resonates.

•Connect with business associates on a more personal, relatable level.

•Share your corporate vision and goals—and get others on board.

•Resolve workplace conflicts and find workable solutions.

•Boost creativity, spread ideas, and spark true innovation.

•Improve teamwork and collaboration through listening and learning.

•Integrate storytelling into all your communications for ongoing success.

You’ll learn the proven three-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling.

Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story, connect with your audience, and achieve results.

More books from McGraw-Hill Education

Cover of the book Improving Primary Mathematics Teaching And Learning by Murray Nossel
Cover of the book Basic Radiology, Second Edition by Murray Nossel
Cover of the book How to Make Money in Stocks Trilogy by Murray Nossel
Cover of the book eBay PowerSeller Secrets, 2E by Murray Nossel
Cover of the book Portfolio Performance Measurement and Benchmarking, Chapter 22 - Index Weighting by Murray Nossel
Cover of the book The NeuroICU Book, Second Edition by Murray Nossel
Cover of the book Perfect Phrases for Employee Development Plans by Murray Nossel
Cover of the book Manager's Guide to Business Planning by Murray Nossel
Cover of the book Mammography and Breast Imaging PREP: Program Review and Exam Prep by Murray Nossel
Cover of the book Pharmacy Practice and Tort Law by Murray Nossel
Cover of the book Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! by Murray Nossel
Cover of the book The Original Curse: Did the Cubs Throw the 1918 World Series to Babe Ruth's Red Sox and Incite the Black Sox Scandal? by Murray Nossel
Cover of the book 5 Steps to a 5: AP U.S. Government & Politics 2018, Edition by Murray Nossel
Cover of the book Practice Makes Perfect: English Conversation, Premium Second Edition by Murray Nossel
Cover of the book Play and Learn Chinese by Murray Nossel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy