Postfeminist Celebrity and Motherhood

Brand Mom

Nonfiction, Entertainment, Television, Performing Arts, Social & Cultural Studies, Social Science, Gender Studies, Women&
Cover of the book Postfeminist Celebrity and Motherhood by Jorie Lagerwey, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jorie Lagerwey ISBN: 9781317265702
Publisher: Taylor and Francis Publication: September 1, 2016
Imprint: Routledge Language: English
Author: Jorie Lagerwey
ISBN: 9781317265702
Publisher: Taylor and Francis
Publication: September 1, 2016
Imprint: Routledge
Language: English

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

More books from Taylor and Francis

Cover of the book The Educational Leader's Guide for School Scheduling by Jorie Lagerwey
Cover of the book Credit and Consumer Society by Jorie Lagerwey
Cover of the book Psychological Perspectives on the Self, Volume 4 by Jorie Lagerwey
Cover of the book The Universal Right to Education by Jorie Lagerwey
Cover of the book A Political Biography of Jonathan Swift by Jorie Lagerwey
Cover of the book Postcolonial Film by Jorie Lagerwey
Cover of the book Action Directe by Jorie Lagerwey
Cover of the book The Perfect Genre. Drama and Painting in Renaissance Italy by Jorie Lagerwey
Cover of the book Journalism in the Digital Age by Jorie Lagerwey
Cover of the book Gendered Journeys, Mobile Emotions by Jorie Lagerwey
Cover of the book Governing Literate Populations by Jorie Lagerwey
Cover of the book A Magna Carta for all Humanity by Jorie Lagerwey
Cover of the book Payment Systems in Global Perspective by Jorie Lagerwey
Cover of the book Project-Oriented Leadership by Jorie Lagerwey
Cover of the book Archbishop Ramsey by Jorie Lagerwey
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy