Popular Music as Promotion

Music and Branding in the Digital Age

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Popular Music as Promotion by Leslie M. Meier, Wiley
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Author: Leslie M. Meier ISBN: 9780745692258
Publisher: Wiley Publication: December 27, 2016
Imprint: Polity Language: English
Author: Leslie M. Meier
ISBN: 9780745692258
Publisher: Wiley
Publication: December 27, 2016
Imprint: Polity
Language: English

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.

Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.

Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

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