Polls, Expectations, and Elections

TV News Making in U.S. Presidential Campaigns

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Social Science
Cover of the book Polls, Expectations, and Elections by Richard Craig, Lexington Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard Craig ISBN: 9780739191507
Publisher: Lexington Books Publication: November 13, 2014
Imprint: Lexington Books Language: English
Author: Richard Craig
ISBN: 9780739191507
Publisher: Lexington Books
Publication: November 13, 2014
Imprint: Lexington Books
Language: English

In modern American presidential campaigning, scholars and citizens have bemoaned the effects of electronic media on voters. Much has been written about the effects of television ads, media management, perceived bias, and other issues, yet one element of today’s media environment that most Americans would recognize has not been identified in the public mind: expectation setting. Journalists regularly tell audiences what actions candidates should take on the campaign trail, based solely on whether they’re leading or trailing in public opinion polls. Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns follows therise and proliferation of this phenomenon through a comprehensive content analysis of transcripts of CBS Evening News broadcasts during presidential election campaigns from 1968–2012. Richard Craig uses numerous examples from these transcripts to illustrate how television news has gone from simply reporting poll data to portraying it as nearly the only motivation for anything candidates do while campaigning. He argues that with the combination of heightened coverage of campaigns and the omnipresence of poll data, campaign coverage has largely become a day-to-day series of contests, with candidates portrayed as succeeding or failing each day to meet “expectations” of what the candidate at a given position in the polls should do on the campaign trail. Highlighting the change in news media and candidate coverage, Polls, Expectations, and Elections will appeal to scholars of media studies, political communication, and journalism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In modern American presidential campaigning, scholars and citizens have bemoaned the effects of electronic media on voters. Much has been written about the effects of television ads, media management, perceived bias, and other issues, yet one element of today’s media environment that most Americans would recognize has not been identified in the public mind: expectation setting. Journalists regularly tell audiences what actions candidates should take on the campaign trail, based solely on whether they’re leading or trailing in public opinion polls. Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns follows therise and proliferation of this phenomenon through a comprehensive content analysis of transcripts of CBS Evening News broadcasts during presidential election campaigns from 1968–2012. Richard Craig uses numerous examples from these transcripts to illustrate how television news has gone from simply reporting poll data to portraying it as nearly the only motivation for anything candidates do while campaigning. He argues that with the combination of heightened coverage of campaigns and the omnipresence of poll data, campaign coverage has largely become a day-to-day series of contests, with candidates portrayed as succeeding or failing each day to meet “expectations” of what the candidate at a given position in the polls should do on the campaign trail. Highlighting the change in news media and candidate coverage, Polls, Expectations, and Elections will appeal to scholars of media studies, political communication, and journalism.

More books from Lexington Books

Cover of the book Moral Argument, Religion, and Same-Sex Marriage by Richard Craig
Cover of the book The Immortal Comedy by Richard Craig
Cover of the book Front Cover Iconography and Algerian Women’s Writing by Richard Craig
Cover of the book The South China Sea Disputes by Richard Craig
Cover of the book Arminius Vambéry and the British Empire by Richard Craig
Cover of the book The Politics of Twin Peaks by Richard Craig
Cover of the book Mission, Science, and Race in South Africa by Richard Craig
Cover of the book Meaning Systems and Mental Health Culture by Richard Craig
Cover of the book Narratives of the French Empire by Richard Craig
Cover of the book Nigeria–United States Relations, 1960–2016 by Richard Craig
Cover of the book Intelligent and Honest Radicals by Richard Craig
Cover of the book Friedrich Wilhelm Nietzsche by Richard Craig
Cover of the book The Idea of Qi/Gi by Richard Craig
Cover of the book A Psychohistory of Metaphors by Richard Craig
Cover of the book The Man Who Knew God by Richard Craig
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy