Polling and the Public

What Every Citizen Should Know

Nonfiction, Social & Cultural Studies, Political Science, Politics, Practical Politics
Cover of the book Polling and the Public by Herbert Asher, SAGE Publications
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Author: Herbert Asher ISBN: 9781483324074
Publisher: SAGE Publications Publication: July 13, 2016
Imprint: CQ Press Language: English
Author: Herbert Asher
ISBN: 9781483324074
Publisher: SAGE Publications
Publication: July 13, 2016
Imprint: CQ Press
Language: English

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

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