Political Campaign Communication

Principles and Practices

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Elections, Social Science
Cover of the book Political Campaign Communication by Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr., Rowman & Littlefield Publishers
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Author: Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr. ISBN: 9781442243354
Publisher: Rowman & Littlefield Publishers Publication: November 19, 2015
Imprint: Rowman & Littlefield Publishers Language: English
Author: Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr.
ISBN: 9781442243354
Publisher: Rowman & Littlefield Publishers
Publication: November 19, 2015
Imprint: Rowman & Littlefield Publishers
Language: English

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.

The authors:

  • incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns,
  • discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and
  • draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies.

Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.

The authors:

Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.

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