Poles Apart - Challenges for business in the digital age

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book Poles Apart - Challenges for business in the digital age by Kate Baucherel, Andrews UK
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Author: Kate Baucherel ISBN: 9781783336791
Publisher: Andrews UK Publication: July 3, 2014
Imprint: AUK Authors Language: English
Author: Kate Baucherel
ISBN: 9781783336791
Publisher: Andrews UK
Publication: July 3, 2014
Imprint: AUK Authors
Language: English
The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?

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