Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

Business & Finance, Marketing & Sales, Public Relations, Economics, International, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Pitch, Tweet, or Engage on the Street by Kara Alaimo, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kara Alaimo ISBN: 9781317425410
Publisher: Taylor and Francis Publication: August 25, 2016
Imprint: Routledge Language: English
Author: Kara Alaimo
ISBN: 9781317425410
Publisher: Taylor and Francis
Publication: August 25, 2016
Imprint: Routledge
Language: English

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

More books from Taylor and Francis

Cover of the book Architecture Live Projects by Kara Alaimo
Cover of the book The Routledge Companion to Critical Marketing by Kara Alaimo
Cover of the book Studying Literature in English by Kara Alaimo
Cover of the book Normative Pluralism and Human Rights by Kara Alaimo
Cover of the book Twenty-First Century Perspectives on Indigenous Studies by Kara Alaimo
Cover of the book Foundations of Social Cognition by Kara Alaimo
Cover of the book Peace Operations Between War and Peace by Kara Alaimo
Cover of the book Rights to Language by Kara Alaimo
Cover of the book History of Four Footed Beasts by Kara Alaimo
Cover of the book Confabulations : Storytelling in Architecture by Kara Alaimo
Cover of the book Organising a School's Response by Kara Alaimo
Cover of the book The Development of Science and Technology in Nineteenth-Century Britain by Kara Alaimo
Cover of the book Themes in Modern European History, 1890-1945 by Kara Alaimo
Cover of the book Revisiting Transnational Broadcasting by Kara Alaimo
Cover of the book The Origins of the American Civil War by Kara Alaimo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy