Pink Think: Becoming a Woman in Many Uneasy Lessons

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies, Feminism & Feminist Theory, Women&, Anthropology
Cover of the book Pink Think: Becoming a Woman in Many Uneasy Lessons by Lynn Peril, W. W. Norton & Company
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Author: Lynn Peril ISBN: 9780393349931
Publisher: W. W. Norton & Company Publication: October 17, 2002
Imprint: W. W. Norton & Company Language: English
Author: Lynn Peril
ISBN: 9780393349931
Publisher: W. W. Norton & Company
Publication: October 17, 2002
Imprint: W. W. Norton & Company
Language: English

From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal.

Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era —from kitschy board games and lunch boxes to outdated advice books and health pamphlets—and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.

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From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal.

Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era —from kitschy board games and lunch boxes to outdated advice books and health pamphlets—and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.

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