Persuasive Recommender Systems

Conceptual Background and Implications

Nonfiction, Computers, Advanced Computing, Artificial Intelligence, Database Management, General Computing
Cover of the book Persuasive Recommender Systems by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo, Springer New York
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Author: Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo ISBN: 9781461447023
Publisher: Springer New York Publication: August 17, 2012
Imprint: Springer Language: English
Author: Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
ISBN: 9781461447023
Publisher: Springer New York
Publication: August 17, 2012
Imprint: Springer
Language: English

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

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