Perspectives on Methodology in Consumer Research

Business & Finance, Marketing & Sales, Research, Nonfiction, Health & Well Being, Medical
Cover of the book Perspectives on Methodology in Consumer Research by , Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781461386094
Publisher: Springer New York Publication: December 6, 2012
Imprint: Springer Language: English
Author:
ISBN: 9781461386094
Publisher: Springer New York
Publication: December 6, 2012
Imprint: Springer
Language: English

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop­ ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet­ ical realism, greater emphasis is anticipated for idiographic rather than nomo­ thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz­ ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub­ stantive diversity are essential for consumer behavior research to advance. Col­ lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop­ ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet­ ical realism, greater emphasis is anticipated for idiographic rather than nomo­ thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz­ ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub­ stantive diversity are essential for consumer behavior research to advance. Col­ lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

More books from Springer New York

Cover of the book Archaeology from Historical Aerial and Satellite Archives by
Cover of the book A Course on Mathematical Logic by
Cover of the book Atomic Scale Characterization and First-Principles Studies of Si₃N₄ Interfaces by
Cover of the book Common Musculoskeletal Problems by
Cover of the book Lee de Forest by
Cover of the book Reviews of Environmental Contamination and Toxicology by
Cover of the book Connected Media in the Future Internet Era by
Cover of the book Contraception for the Medically Challenging Patient by
Cover of the book Simulation Fidelity in Training System Design by
Cover of the book Hardware/Software Architectures for Low-Power Embedded Multimedia Systems by
Cover of the book Covering Walks in Graphs by
Cover of the book Environmental Analysis by Electrochemical Sensors and Biosensors by
Cover of the book The Testis by
Cover of the book Latino Farmworkers in the Eastern United States by
Cover of the book Informal Introduction to Stochastic Processes with Maple by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy