Personal Brand Creation in the Digital Age

Theory, Research and Practice

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Personal Brand Creation in the Digital Age by Mateusz Grzesiak, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mateusz Grzesiak ISBN: 9783319696973
Publisher: Springer International Publishing Publication: March 20, 2018
Imprint: Palgrave Pivot Language: English
Author: Mateusz Grzesiak
ISBN: 9783319696973
Publisher: Springer International Publishing
Publication: March 20, 2018
Imprint: Palgrave Pivot
Language: English

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

More books from Springer International Publishing

Cover of the book Machine Learning for Health Informatics by Mateusz Grzesiak
Cover of the book Computer Vision Systems by Mateusz Grzesiak
Cover of the book Nudge Theory in Action by Mateusz Grzesiak
Cover of the book Industrializing Additive Manufacturing - Proceedings of Additive Manufacturing in Products and Applications - AMPA2017 by Mateusz Grzesiak
Cover of the book Go4Hybrid: Grey Area Mitigation for Hybrid RANS-LES Methods by Mateusz Grzesiak
Cover of the book Outsourcing and Offshoring Business Services by Mateusz Grzesiak
Cover of the book Pruritus by Mateusz Grzesiak
Cover of the book Methodologies of Mediation in Professional Learning by Mateusz Grzesiak
Cover of the book Introduction to Stellar Structure by Mateusz Grzesiak
Cover of the book Research and Development in Intelligent Systems XXXIII by Mateusz Grzesiak
Cover of the book Human Governance Beyond Earth by Mateusz Grzesiak
Cover of the book Combatting Climate Change in the Pacific by Mateusz Grzesiak
Cover of the book Hybrid Systems Biology by Mateusz Grzesiak
Cover of the book Modelling and Simulation in Management by Mateusz Grzesiak
Cover of the book International Organization in the Anarchical Society by Mateusz Grzesiak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy