Party Brands in Crisis

Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America

Nonfiction, Social & Cultural Studies, Political Science, International, Foreign Legal Systems, Government, Political Parties
Cover of the book Party Brands in Crisis by Noam Lupu, Cambridge University Press
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Author: Noam Lupu ISBN: 9781316494387
Publisher: Cambridge University Press Publication: January 15, 2016
Imprint: Cambridge University Press Language: English
Author: Noam Lupu
ISBN: 9781316494387
Publisher: Cambridge University Press
Publication: January 15, 2016
Imprint: Cambridge University Press
Language: English

Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.

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Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.

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