Packaging The Presidency

A History and Criticism of Presidential Campaign Advertising

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections, History, Americas, United States
Cover of the book Packaging The Presidency by Kathleen Hall Jamieson, Oxford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kathleen Hall Jamieson ISBN: 9780199879861
Publisher: Oxford University Press Publication: June 20, 1996
Imprint: Oxford University Press Language: English
Author: Kathleen Hall Jamieson
ISBN: 9780199879861
Publisher: Oxford University Press
Publication: June 20, 1996
Imprint: Oxford University Press
Language: English

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

More books from Oxford University Press

Cover of the book The Diagnosis and Treatment of Breakthrough Pain by Kathleen Hall Jamieson
Cover of the book Understanding Namibia by Kathleen Hall Jamieson
Cover of the book Slapped by the Invisible Hand : The Panic of 2007 by Kathleen Hall Jamieson
Cover of the book Ecological Framework: Oxford Bibliographies Online Research Guide by Kathleen Hall Jamieson
Cover of the book Fezzes in the River by Kathleen Hall Jamieson
Cover of the book University, Court, and Slave by Kathleen Hall Jamieson
Cover of the book Mormons and the Bible by Kathleen Hall Jamieson
Cover of the book Agatha Christie, Woman of Mystery by Kathleen Hall Jamieson
Cover of the book Scientology by Kathleen Hall Jamieson
Cover of the book Afgantsy: The Russians in Afghanistan, 1979-1989 by Kathleen Hall Jamieson
Cover of the book Jews and Their Foodways by Kathleen Hall Jamieson
Cover of the book Becoming Faulkner by Kathleen Hall Jamieson
Cover of the book Why Religion is Natural and Science is Not by Kathleen Hall Jamieson
Cover of the book The Digital Hand by Kathleen Hall Jamieson
Cover of the book Moment of Reckoning by Kathleen Hall Jamieson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy