Packaging the Brand
The Relationship Between Packaging Design and Brand Identity
Nonfiction, Art & Architecture, Graphic Art & Design, General Art, General Design, Science & Nature, Technology
| Author: | Gavin Ambrose, Mr Paul Harris | ISBN: | 9781350034228 |
| Publisher: | Bloomsbury Publishing | Publication: | September 7, 2017 |
| Imprint: | Bloomsbury Visual Arts | Language: | English |
| Author: | Gavin Ambrose, Mr Paul Harris |
| ISBN: | 9781350034228 |
| Publisher: | Bloomsbury Publishing |
| Publication: | September 7, 2017 |
| Imprint: | Bloomsbury Visual Arts |
| Language: | English |
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
