Owner's Guide to a Small Business Website
What you need and how to get there - without paying the earth
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
| Author: | Lisa Spann | ISBN: | 9781845285593 |
| Publisher: | Little, Brown Book Group | Publication: | May 15, 2014 |
| Imprint: | How To Books | Language: | English |
| Author: | Lisa Spann |
| ISBN: | 9781845285593 |
| Publisher: | Little, Brown Book Group |
| Publication: | May 15, 2014 |
| Imprint: | How To Books |
| Language: | English |
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.
This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes
- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards
Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.
This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes
- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards
Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
