Own Your Industry

Business & Finance, Career Planning & Job Hunting, Careers, Nonfiction, Health & Well Being, Self Help, Self Improvement, Motivational
Cover of the book Own Your Industry by Douglas Kruger, Penguin Random House South Africa
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Author: Douglas Kruger ISBN: 9780143531210
Publisher: Penguin Random House South Africa Publication: April 1, 2014
Imprint: Penguin Language: English
Author: Douglas Kruger
ISBN: 9780143531210
Publisher: Penguin Random House South Africa
Publication: April 1, 2014
Imprint: Penguin
Language: English

Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"

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