Organizing Marketing and Sales

Mastering Contemporary B2B Challenges

Business & Finance, Marketing & Sales, Research
Cover of the book Organizing Marketing and Sales by , Emerald Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781787549708
Publisher: Emerald Publishing Limited Publication: May 29, 2018
Imprint: Emerald Publishing Limited Language: English
Author:
ISBN: 9781787549708
Publisher: Emerald Publishing Limited
Publication: May 29, 2018
Imprint: Emerald Publishing Limited
Language: English

The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. 

Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. 

Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

More books from Emerald Publishing Limited

Cover of the book Digital Humanities by
Cover of the book Quality Services and Experiences in Hospitality and Tourism by
Cover of the book Informal Employment in Emerging and Transition Economies by
Cover of the book The Astructural Bias Charge by
Cover of the book A Research Annual by
Cover of the book Research in Economic History by
Cover of the book Advancing Research Methodology in the African Context by
Cover of the book Enabling Gender Equality by
Cover of the book Working with Teachers and Other Support Staff for Inclusive Education by
Cover of the book Advances in Accounting Education by
Cover of the book International Perspectives on Participation by
Cover of the book The Sustainability of Restorative Justice by
Cover of the book Strategic Marketing Management in Asia by
Cover of the book School-Based Interventions For Struggling Readers, K-8 by
Cover of the book Lessons from the Great Recession by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy