Oprah (Brand) Renew

Business & Finance, Management & Leadership, Leadership
Cover of the book Oprah (Brand) Renew by Nancy F. Koehn, New Word City, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nancy F. Koehn ISBN: 9781612300085
Publisher: New Word City, Inc. Publication: November 16, 2011
Imprint: New Word City, Inc. Language: English
Author: Nancy F. Koehn
ISBN: 9781612300085
Publisher: New Word City, Inc.
Publication: November 16, 2011
Imprint: New Word City, Inc.
Language: English
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprahs lead. Return to your core values. Level with your customers. Prove that you mean it. How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story sense of responsibility to create one of the most powerful brands in history? In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise?
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprahs lead. Return to your core values. Level with your customers. Prove that you mean it. How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story sense of responsibility to create one of the most powerful brands in history? In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise?

More books from New Word City, Inc.

Cover of the book Into Africa by Nancy F. Koehn
Cover of the book Tarbell Vs. Rockefeller by Nancy F. Koehn
Cover of the book Leadership Lessons: Henry Ford, Reed Hastings, Alfred Sloan, Sam Walton, Oprah Winfrey by Nancy F. Koehn
Cover of the book Jack London by Nancy F. Koehn
Cover of the book How to Get People to Take the Initiative by Nancy F. Koehn
Cover of the book D-Day by Nancy F. Koehn
Cover of the book Germany: A History by Nancy F. Koehn
Cover of the book The Stranger and the Statesman: James Smithson, John Quincy Adams, and the Making of America's Greatest Museum by Nancy F. Koehn
Cover of the book Great Leaders: Bono by Nancy F. Koehn
Cover of the book The Titans by Nancy F. Koehn
Cover of the book El Escorial by Nancy F. Koehn
Cover of the book The Faberge Egg: An Amos McGuffin Mystery by Nancy F. Koehn
Cover of the book Whale's Revenge by Nancy F. Koehn
Cover of the book The It Factor by Nancy F. Koehn
Cover of the book Missionary Ridge by Nancy F. Koehn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy