Online Social Media Content Delivery

A Data-Driven Approach

Nonfiction, Computers, Advanced Computing, Artificial Intelligence, Information Technology, General Computing
Cover of the book Online Social Media Content Delivery by Zhi Wang, Wenwu Zhu, Shiqiang Yang, Springer Singapore
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Author: Zhi Wang, Wenwu Zhu, Shiqiang Yang ISBN: 9789811027741
Publisher: Springer Singapore Publication: July 31, 2018
Imprint: Springer Language: English
Author: Zhi Wang, Wenwu Zhu, Shiqiang Yang
ISBN: 9789811027741
Publisher: Springer Singapore
Publication: July 31, 2018
Imprint: Springer
Language: English

This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.

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