On Behalf of the President: Presidential Spouses and White House Communications Strategy Today

Presidential Spouses and White House Communications Strategy Today

Nonfiction, Social & Cultural Studies, Political Science, Government
Cover of the book On Behalf of the President: Presidential Spouses and White House Communications Strategy Today by Lauren A. Wright, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lauren A. Wright ISBN: 9781440848605
Publisher: ABC-CLIO Publication: April 18, 2016
Imprint: Praeger Language: English
Author: Lauren A. Wright
ISBN: 9781440848605
Publisher: ABC-CLIO
Publication: April 18, 2016
Imprint: Praeger
Language: English

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists

More books from ABC-CLIO

Cover of the book Essentials of Strategic Intelligence by Lauren A. Wright
Cover of the book Mesopotamia and the Rise of Civilization: History, Documents, and Key Questions by Lauren A. Wright
Cover of the book Suicide by Security Blanket, and Other Stories from the Child Psychiatry Emergency Service by Lauren A. Wright
Cover of the book Crash Course in Weeding Library Collections by Lauren A. Wright
Cover of the book How Racism and Sexism Killed Traditional Media: Why the Future of Journalism Depends on Women and People of Color by Lauren A. Wright
Cover of the book The Words and Music of Brian Wilson by Lauren A. Wright
Cover of the book Global Security Watch—Syria by Lauren A. Wright
Cover of the book American Hauntings: The True Stories behind Hollywood's Scariest Movies—from The Exorcist to The Conjuring by Lauren A. Wright
Cover of the book Reservation "Capitalism": Economic Development in Indian Country by Lauren A. Wright
Cover of the book The Himalayas: An Encyclopedia of Geography, History, and Culture by Lauren A. Wright
Cover of the book The World of Ancient Rome: A Daily Life Encyclopedia [2 volumes] by Lauren A. Wright
Cover of the book Contemporary Supreme Court Cases: Landmark Decisions since Roe v. Wade, 2nd Edition [2 volumes] by Lauren A. Wright
Cover of the book World War I: The Essential Reference Guide by Lauren A. Wright
Cover of the book A History of Genocide in Africa by Lauren A. Wright
Cover of the book Reproductive Rights and the State: Getting the Birth Control, RU-486, and Morning-After Pills and the Gardasil Vaccine to the U.S. Market by Lauren A. Wright
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy