Olympic turnaround

How the Olympic games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion dollar franchise

Nonfiction, Sports, Olympics
Cover of the book Olympic turnaround by Michael Payne, Infinite Ideas
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Payne ISBN: 9781908474377
Publisher: Infinite Ideas Publication: March 23, 2012
Imprint: Language: English
Author: Michael Payne
ISBN: 9781908474377
Publisher: Infinite Ideas
Publication: March 23, 2012
Imprint:
Language: English
The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the worlds iconic institutions was secured. It is the story of a fine balancing act as an amateur organization struggled with and eventually embraced the business world. But it did so on its own terms, maintaining its identity, not compromising its core values and, in the process, establishing many of the ground rules of todays sports marketing industry. Olympic Turnaround is also the story of the broadcast industrys love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. It is also a cautionary tale of success and failure about how some nations learned to embrace the potential of hosting the world, while others, because of short-sighted political agendas, failed to see the opportunity. Packed with previously untold stories and case studies, this is the commercial story of the worlds most valuable and important franchise, the largest event in the world, the Olympic Games.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the worlds iconic institutions was secured. It is the story of a fine balancing act as an amateur organization struggled with and eventually embraced the business world. But it did so on its own terms, maintaining its identity, not compromising its core values and, in the process, establishing many of the ground rules of todays sports marketing industry. Olympic Turnaround is also the story of the broadcast industrys love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. It is also a cautionary tale of success and failure about how some nations learned to embrace the potential of hosting the world, while others, because of short-sighted political agendas, failed to see the opportunity. Packed with previously untold stories and case studies, this is the commercial story of the worlds most valuable and important franchise, the largest event in the world, the Olympic Games.

More books from Infinite Ideas

Cover of the book Find everlasting love by Michael Payne
Cover of the book Goddess by Michael Payne
Cover of the book How to sleep well by Michael Payne
Cover of the book Healthy finances by Michael Payne
Cover of the book World's best romance tips by Michael Payne
Cover of the book Working With The Walking Dead by Michael Payne
Cover of the book Game of Thrones on Business by Michael Payne
Cover of the book Networking by Michael Payne
Cover of the book Create your dream garden by Michael Payne
Cover of the book Back pain by Michael Payne
Cover of the book Bullying by Michael Payne
Cover of the book Instant beauty by Michael Payne
Cover of the book How to become a top DJ by Michael Payne
Cover of the book Instant happiness by Michael Payne
Cover of the book Upgrade Your Brain by Michael Payne
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy