Oktoberfest München. The world's largest public event

The world's largest public event

Business & Finance
Cover of the book Oktoberfest München. The world's largest public event by Nico Schulenkorf, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nico Schulenkorf ISBN: 9783638028691
Publisher: GRIN Publishing Publication: March 27, 2008
Imprint: GRIN Publishing Language: English
Author: Nico Schulenkorf
ISBN: 9783638028691
Publisher: GRIN Publishing
Publication: March 27, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2005 in the subject Business economics - General, grade: 1,0, University of Technology, Sydney (School of Leisure, Sport and Tourism), course: Event Management, 20 entries in the bibliography, language: English, abstract: This case study examines the current management practices of the Oktoberfest and focuses on the co-operation between its organisational body, the Munich Tourist Office, and the most influential stakeholders. By analysing the internal and external resources and competences of all participating bodies, the puzzle that is the event environment can be solved and transferred into a finished event picture. Literature reviews, secondary data from Oktoberfest surveys and in-depth expert interviews support the arguments presented in the report. One of the most outstanding characteristics of the Oktoberfest is that despite no marketing or sponsorship activities, this mega event has always been successful and economically stable. This paper discusses the overall financial benefits that are achieved through the close link of the festival with the tourism sector, which results in increased income for the host community. In order to evaluate the success of the beer festival in more detail, special attention is given to the various economical, political, social, physical and environmental aspects which are impacted by the Oktoberfest. Shared experiences between national and international visitors and the building of community pride are examples of social impacts; improved transportation and environmental awareness impact the physical side; international prestige and profile impact at the political level whereas increased tourist visits and job creation impact at an economical level.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - General, grade: 1,0, University of Technology, Sydney (School of Leisure, Sport and Tourism), course: Event Management, 20 entries in the bibliography, language: English, abstract: This case study examines the current management practices of the Oktoberfest and focuses on the co-operation between its organisational body, the Munich Tourist Office, and the most influential stakeholders. By analysing the internal and external resources and competences of all participating bodies, the puzzle that is the event environment can be solved and transferred into a finished event picture. Literature reviews, secondary data from Oktoberfest surveys and in-depth expert interviews support the arguments presented in the report. One of the most outstanding characteristics of the Oktoberfest is that despite no marketing or sponsorship activities, this mega event has always been successful and economically stable. This paper discusses the overall financial benefits that are achieved through the close link of the festival with the tourism sector, which results in increased income for the host community. In order to evaluate the success of the beer festival in more detail, special attention is given to the various economical, political, social, physical and environmental aspects which are impacted by the Oktoberfest. Shared experiences between national and international visitors and the building of community pride are examples of social impacts; improved transportation and environmental awareness impact the physical side; international prestige and profile impact at the political level whereas increased tourist visits and job creation impact at an economical level.

More books from GRIN Publishing

Cover of the book Is there still hope for the Doha Round? by Nico Schulenkorf
Cover of the book Approaching Inflection: The functional head analysis versus Word-and-Paradigm by Nico Schulenkorf
Cover of the book Operational Exellence - Identifying qualifying and order winning factors by Nico Schulenkorf
Cover of the book Improvement of Customer Satisfaction in Mortgage Banking by Nico Schulenkorf
Cover of the book Die Anatomie politischer Machtkämpfe im post-stalinistischen Me?ducarstvie 1953-1955 by Nico Schulenkorf
Cover of the book Berlin - a destination all of its own by Nico Schulenkorf
Cover of the book The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities by Nico Schulenkorf
Cover of the book Case Study: Rubbermaid Inc. by Nico Schulenkorf
Cover of the book The best what we can be - Gilgamesh the hero who found himself by Nico Schulenkorf
Cover of the book Rock music in the German Democratic Republic during the 1970s by Nico Schulenkorf
Cover of the book The Latino Paradox - does it really exist? by Nico Schulenkorf
Cover of the book The Baltic States as members of the European Union - An analysis of the public opinion to EU membership in the Baltic Region by Nico Schulenkorf
Cover of the book The Metamorphosis of Alex in Stanley Kubrick's 'Clockwork Orange' from a Viewpoint of Abnormal Psychology by Nico Schulenkorf
Cover of the book Profiling German Expatriate Managers in China by Nico Schulenkorf
Cover of the book Deception and villainy in Shakespeare's 'Much ado about nothing' by Nico Schulenkorf
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy