Offensive Marketing

Business & Finance, Marketing & Sales
Cover of the book Offensive Marketing by Hugh Davidson, Hugh Davidson, Taylor and Francis
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Author: Hugh Davidson, Hugh Davidson ISBN: 9781136375880
Publisher: Taylor and Francis Publication: June 25, 2012
Imprint: Routledge Language: English
Author: Hugh Davidson, Hugh Davidson
ISBN: 9781136375880
Publisher: Taylor and Francis
Publication: June 25, 2012
Imprint: Routledge
Language: English

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

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