Next Generation Business Strategies for the Base of the Pyramid

New Approaches for Building Mutual Value, Portable Documents

Business & Finance, Economics, International, Management & Leadership, Planning & Forecasting
Cover of the book Next Generation Business Strategies for the Base of the Pyramid by Ted London, Stuart L. Hart, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ted London, Stuart L. Hart ISBN: 9780132101578
Publisher: Pearson Education Publication: November 5, 2010
Imprint: FT Press Language: English
Author: Ted London, Stuart L. Hart
ISBN: 9780132101578
Publisher: Pearson Education
Publication: November 5, 2010
Imprint: FT Press
Language: English

More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served market. Many of these initiatives did not scale, and some have failed. Crucial lessons have been learned along the way, and innovators are now succeeding with a more sophisticated and nuanced approach to "BoP." These second-generation business strategies have remained invisible to many leaders in the for-profit, non-profit, and development communities--until now. In this book, Ted London, Stuart L. Hart, and nine leading BoP thought and practice leaders show how to apply today's most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach, demonstrating how to promote market development, innovation, and capability creation "with" BoP new customers, not "at" them. Readers will learn how to reconceptualize their opportunities, create sustainable business ecosystems, design new technologies with BoP in mind, and even transform entire sectors through collaborative entrepreneurship. From start to finish, this book shares proven, "on-the-ground" insights for building scalable, profitable businesses that are sustainable, and truly can help alleviate social ills.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served market. Many of these initiatives did not scale, and some have failed. Crucial lessons have been learned along the way, and innovators are now succeeding with a more sophisticated and nuanced approach to "BoP." These second-generation business strategies have remained invisible to many leaders in the for-profit, non-profit, and development communities--until now. In this book, Ted London, Stuart L. Hart, and nine leading BoP thought and practice leaders show how to apply today's most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach, demonstrating how to promote market development, innovation, and capability creation "with" BoP new customers, not "at" them. Readers will learn how to reconceptualize their opportunities, create sustainable business ecosystems, design new technologies with BoP in mind, and even transform entire sectors through collaborative entrepreneurship. From start to finish, this book shares proven, "on-the-ground" insights for building scalable, profitable businesses that are sustainable, and truly can help alleviate social ills.

More books from Pearson Education

Cover of the book America, Welcome to the Poorhouse by Ted London, Stuart L. Hart
Cover of the book Managing and Optimizing VMware vSphere Deployments by Ted London, Stuart L. Hart
Cover of the book The Art of Computer Programming, Volume 1, Fascicle 1 by Ted London, Stuart L. Hart
Cover of the book Launching Your Yahoo! Business by Ted London, Stuart L. Hart
Cover of the book Object Thinking by Ted London, Stuart L. Hart
Cover of the book Disrupt Together by Ted London, Stuart L. Hart
Cover of the book Your Next Role by Ted London, Stuart L. Hart
Cover of the book Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love by Ted London, Stuart L. Hart
Cover of the book Understanding Relative Price Strength by Ted London, Stuart L. Hart
Cover of the book The Management Consultant by Ted London, Stuart L. Hart
Cover of the book Pricing Cycles and Market Movements by Ted London, Stuart L. Hart
Cover of the book Microsoft System Center Integrated Cloud Platform by Ted London, Stuart L. Hart
Cover of the book My Microsoft Windows 7 PC by Ted London, Stuart L. Hart
Cover of the book Cutting Edge Advertising by Ted London, Stuart L. Hart
Cover of the book Competing in Tough Times by Ted London, Stuart L. Hart
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy