Newsletter Ninja 2: Automation Black Belt

Using Automation Sequences to Create Superfans

Raise your email game with the ultimate guide to set-it-and-forget-it email marketing from the bestselling author of Newsletter Ninja!

Automated emails are the backbone of any internet marketing setup — but you’re not an internet marketer. You’re an author. Your email setup serves a special purpose, and has to be approached in a different way.

Newsletter Ninja 2: Automation Black Belt will show you that way, teaching you how to:

• avoid spam filters and land in people’s inboxes every time, right from the beginning,
• keep your backlist in front of subscribers,
• re-engage cold subscribers,
• tag and segment with automated triggers,
• tell compelling stories that keep people looking forward to your emails,
• create bonds with readers, aka superfans, and
• make sure your automations get opens, clicks, and replies — the Newsletter Ninja trifecta!

You’ll find out why you should automate your emails; which emails should be automated; what the different types of automations are and when to best deploy them; and the key differences between organic and incentivized subscribers, as well as how to treat each of them.

*Last summer, you learned how to be a newsletter ninja.

Now, you need a black belt.*