New Media, Campaigning and the 2008 Facebook Election

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book New Media, Campaigning and the 2008 Facebook Election by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317979395
Publisher: Taylor and Francis Publication: December 16, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781317979395
Publisher: Taylor and Francis
Publication: December 16, 2013
Imprint: Routledge
Language: English

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

More books from Taylor and Francis

Cover of the book Abstractions of Evidence in the Study of Manuscripts and Early Printed Books by
Cover of the book Children of the Paper Crane: The Story of Sadako Sasaki and Her Struggle with the A-Bomb Disease by
Cover of the book Political Protest and Undocumented Immigrant Youth by
Cover of the book Indonesia and China by
Cover of the book Educational Philosophy for a Post-secular Age by
Cover of the book The Affective Negotiation of Slum Tourism by
Cover of the book Big-Time Shakespeare by
Cover of the book Word-Processing Technology in Japan by
Cover of the book Proust by
Cover of the book Teaching Clients to Use Mindfulness Skills by
Cover of the book Foundations of Evolutionary Psychology by
Cover of the book Ashgate Critical Essays on Women Writers in England, 1550-1700 by
Cover of the book Staff Reporting and Staff Development by
Cover of the book Influencing Organizational Effectiveness by
Cover of the book The Life Space of the Urban Child by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy