New Luxury Management

Creating and Managing Sustainable Value Across the Organization

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book New Luxury Management by , Springer International Publishing
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Author: ISBN: 9783319417271
Publisher: Springer International Publishing Publication: January 12, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319417271
Publisher: Springer International Publishing
Publication: January 12, 2017
Imprint: Palgrave Macmillan
Language: English

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

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