Never Use Futura

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Typography, Reference
Cover of the book Never Use Futura by Douglas Thomas, Princeton Architectural Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Douglas Thomas ISBN: 9781616896669
Publisher: Princeton Architectural Press Publication: October 31, 2017
Imprint: Princeton Architectural Press Language: English
Author: Douglas Thomas
ISBN: 9781616896669
Publisher: Princeton Architectural Press
Publication: October 31, 2017
Imprint: Princeton Architectural Press
Language: English

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

More books from Princeton Architectural Press

Cover of the book Design Ecologies by Douglas Thomas
Cover of the book The Writer Says by Douglas Thomas
Cover of the book Cold War Hothouses by Douglas Thomas
Cover of the book The Electric Pencil by Douglas Thomas
Cover of the book Come Together by Douglas Thomas
Cover of the book War Plan Red by Douglas Thomas
Cover of the book The Quiet Crocodile by Douglas Thomas
Cover of the book The Ethical Architect by Douglas Thomas
Cover of the book Joan Miró by Douglas Thomas
Cover of the book Design/Build with Jersey Devil by Douglas Thomas
Cover of the book Toyo Ito by Douglas Thomas
Cover of the book A Love Letter to the City by Douglas Thomas
Cover of the book The Fish and the Cat by Douglas Thomas
Cover of the book Balancing Acts by Douglas Thomas
Cover of the book Graphic Design Discourse by Douglas Thomas
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy