Never Mind the Sizzle...Where's the Sausage?

Branding based on substance not spin

Business & Finance, Marketing & Sales
Cover of the book Never Mind the Sizzle...Where's the Sausage? by David Taylor, Wiley
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Author: David Taylor ISBN: 9781907293948
Publisher: Wiley Publication: February 5, 2010
Imprint: Capstone Language: English
Author: David Taylor
ISBN: 9781907293948
Publisher: Wiley
Publication: February 5, 2010
Imprint: Capstone
Language: English

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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