Neuroeconomics
Decision Making and the Brain
Nonfiction, Health & Well Being, Medical, Specialties, Internal Medicine, Neuroscience, Business & Finance, Economics
| Author: | ISBN: | 9780080921068 | |
| Publisher: | Elsevier Science | Publication: | October 10, 2008 |
| Imprint: | Academic Press | Language: | English |
| Author: | |
| ISBN: | 9780080921068 |
| Publisher: | Elsevier Science |
| Publication: | October 10, 2008 |
| Imprint: | Academic Press |
| Language: | English |
Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates.
* An authoritative reference written and edited by acknowledged experts and founders of the field
* Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research
* Full-color presentation throughout with carefully selected illustrations to highlight key concepts
Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates.
* An authoritative reference written and edited by acknowledged experts and founders of the field
* Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research
* Full-color presentation throughout with carefully selected illustrations to highlight key concepts
