Multinationals and Global Consumers

Tension, Potential and Competition

Business & Finance, Economics, International Economics, Management & Leadership, Planning & Forecasting
Cover of the book Multinationals and Global Consumers by , Palgrave Macmillan UK
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Author: ISBN: 9781137307293
Publisher: Palgrave Macmillan UK Publication: November 14, 2013
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137307293
Publisher: Palgrave Macmillan UK
Publication: November 14, 2013
Imprint: Palgrave Macmillan
Language: English

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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