Multinational Management

A Casebook on Asia’s Global Market Leaders

Business & Finance, Economics, International Economics
Cover of the book Multinational Management by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319230122
Publisher: Springer International Publishing Publication: January 29, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319230122
Publisher: Springer International Publishing
Publication: January 29, 2016
Imprint: Springer
Language: English

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.

Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.

Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike. 

More books from Springer International Publishing

Cover of the book A Stargazing Program for Beginners by
Cover of the book On the Move to Meaningful Internet Systems. OTM 2018 Conferences by
Cover of the book Modern Subjectivities in World Society by
Cover of the book Innovation, Governance and Entrepreneurship: How Do They Evolve in Middle Income Countries? by
Cover of the book Toxicological Risk Assessment for Beginners by
Cover of the book Dynamics of Big Internet Industry Groups and Future Trends by
Cover of the book The European Union as Guardian of Internet Privacy by
Cover of the book Quantum Kinetic Theory by
Cover of the book Metadata and Semantic Research by
Cover of the book Nanocomposite-Based Electronic Tongue by
Cover of the book Headache and Comorbidities in Childhood and Adolescence by
Cover of the book Sustainable Growth in the EU by
Cover of the book Post-Prostatectomy Incontinence by
Cover of the book Premodern Rulers and Postmodern Viewers by
Cover of the book Cryptography and Information Security in the Balkans by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy